What we do
Simply put, Brand endorsement is the art of establishing the distinct identity of a brand and attracting consumers by using celebrities as spokespersons for the brand. For the corporates, celebs add sparkle to their brand and enhance its credibility. They make the brand association more tangible to the consumers. For the celebrities, brand endorsements are another way of image building and reaching out to fans and viewers.
Celebrity endorsement for brands however requires meticulous planning. The talent endorsing the brand has to portray the character of the brand. For the artist establishing the veracity of the brand is important; endorsement of the product should not diminish their popularity or disappoint their fans. At PTM, we understand this. Our experience and close association with celebrities enables us to forge the perfect brand talent partnerships. We find the right face for the right product and carry it to viewers through the right brand endorsement campaign, adding value to both brands and talents. Shahrukh Khan with Nokia, Rani Mukherji with Munch, Priyanka Chopra with Tag Heur, Sreesanth with Nike and Kareena Kapoor with L’Oreal are just some of our successful brand-celebrity associations.
View Brand Associations