Percept Talent Management , Brand Association , Clients

New Initiatives

Creating legends: Priyanka Chopra - Virgin Comics Deal

Recently PTM brought together Bollywood superstar Priyanka Chopra with Richard Bransons' Virgin Comics to create yet another legendary brand talent association: Anamika. The former Miss Universe will now entice millions of youth through comics, animation and games that depict her as Safira, a superheroine born to fight evil. The soon to be launched Anamika series will ensure that Priyanka, who is an exclusive talent with PTM, reigns the hearts and minds of her fans for many years to come. At the same time, it will enable Virgin, a renowned international media company, to strengthen its hold over the entertainment industry; casting a popular actress as a superheroine will not only help the media mogul to create a new epic character, it will also provide them instant access to millions of homes.

Our endeavour at PTM has always been to find innovative ways of ensuring maximum returns for both the brands and the talents. By bringing together two of the biggest names in the entertainment industry in a mutually beneficial royalty based partnership we have set yet another benchmark; a benchmark in perfection.